Exclusive Video Game Deal, Like Comics Direct Market?

CNN on NFL and EA Sports Exclusive Deal - In a controversial move, EA Sports and the NFL have signed a deal where only EA (known for the popular John Madden series of games) can use the teams, players and video highlights for the next 5 years.

One of the quotes by the critics of the move sound vaguely familiar:

We believe that the decisions of the [NFL] and Players Inc. to grant an exclusive license for videogames do a tremendous disservice to the consumers ... limiting their choices, curbing creativity and almost certainly leading to higher game prices,"