Oni is the Mainstream Argument
Oni as the New Mainstream article seems to have started a number, of discussions about the topic across the blogosphere.
I just see it as Oni trying for a different audience, that the direct comic market doesn't seem to pay a lot of attention to. Yes there may be some superhero movies and shows, yet there are far more other types of entertainment that for years comics has ignored.
Oni tries to play to it, and for that I applaud them, and do think their material is closer to the type of stuff that "comic civilians" would read. Rather than the superhero or artistically driven books that get so much press at times.
Of course, with the plethora of reality shows on TV perhaps even that vision of mainstream Oni has is becoming a bit outdated as well.